About the Company

ParkRoyal Hotel Kuala Lumpur is a 5-star City Business Hotel. Opened first time to public on the 5th of January 1989. Complete with fully furnished 426 rooms including of 78 rooms and suites in the Orchid Club Floors. With its complete facilities such as swimming pool, 24 hrs gymnasium, clinic, business center, pool bar, the Orchid Club Lounge and 6 dining outlets (Chatz Brasserie, Si Chuan Do Hua, Klix Lounge, Hot Gossip, Pool Bar and Kurata Japanese Fine Dining Restaurant)

This hotel is ideally situated in Jalan Sultan Ismail and within the heart of Kuala Lumpur. Walking distance to various of shopping and food attractions such as Berjaya Times Square, Lot 10 Hutong, Sungei Wang Plaza, Alor Street, Bukit Bintang Monorail, Changkat, Starhill Gallery, and Pavillion KL. It is a part of Pan Pacific Hotels Group which is fully owned by the UOL Group Limited and a member of Global Hotel Alliance.

The target market of this company is business traveler, family, couples and as well as travel agent and corporate. To ensure that these target market will chose Parkroyal Hotel KL as the place to stay, the company offers their products, facilities and special rates.

Prestigiously located in the KL City shopping hub, making this company competing with its neighbor and nearest hotel. The main competitors of this company are Hotel Royal, its neighbor hotel, Grand Millennium, Hotel Istana, WOLO Hotel, and The Berjaya Hotel. The main aspect in competing between this company and other companies are the range in prices, target market, the quality, and the services provided. Price ranges of ParkRoyal is between RM 320 for its superior room to RM 2,860 for its royal suite room. While other company offer a similar price or lower price than the company offered including the benefits.